Women’s Exchange of Washtenaw

Why Sponsor WXW?

1. A Women’s Exchange of Washtenaw (WXW) sponsorship will connect you directly to hundreds of women decision makers who are owners, entrepreneurs, and managers of the region’s growing companies.
2. Your organization will benefit from improved awareness through a presence at WXW events and on the WXW website.
3. Members of your organization will have relationship-building opportunities before, during, and after WXW events.

2009 WXW Sponsorship Options

WXW offers a variety of sponsorship opportunities providing positive visibility to area businesses and individuals supporting our efforts. Many of the sponsorship levels outlined below include benefits tied to events. There is also the opportunity for solo event sponsorship within each of these programs.

A. “Premier for a Year” Sponsorship

Contribution = $5,000

Support of WXW as an Annual Sponsor means your business will maximize its exposure to WXW attendees. You will receive top billing at all events (10-12 yearly) and forge a lasting partnership with the organization. Benefits include:

• Free attendance for up to four of your staff members to all events.
• Announcement of sponsorship support at all events.
• Premier placement of your logo and a link to your website on the WXW website.
• Full year web banner ad placement on the WXW website that clicks through to your website.
• Mention in all WXW press releases.
• Logo placement on all WXW publicity materials during 2009.
• Name on all marketing materials and banner display at WXW Annual Conference Event.
• Free, sponsored table at WXW Annual Conference Event (8 attendees).
• Luncheon event with the WXW Steering Committee.

B. Annual Forum Sponsorship – 3 Options

WXW hosts a conference each year to engage the business community and work through common issues. The conference is a dynamic, lively event with regional speakers, workshops, breakout sessions, and networking activities. This conference is the premier Washtenaw County event for businesswomen. In the first year over 200 people attended this event.

This year our second annual conference is called “WXW Forum 2009 – Now We’re Talking.” We expect 300 attendees from the Ann Arbor area, southeast Michigan, and northeast Ohio.

2009 workshops include:

• Creating & Executing Your Vision
• Maximizing Your Online Social Networking Efforts
• Developing Your Marketing Plan
• Financial Strategies & Cash Flow Management
• Tactics for Time Management & Productivity
• A Guide to Leading from the Middle

2009 Breakout Sessions include:

• Entrepreneurial Leadership – How to work ON the company vs. IN the company
• Team-Building – Employee Recruiting and Retention
• Marketing Tactics
• Sales Strategies
• Customer Service & Retention
• Extreme Networking (with referral sources, partners, colleagues, and community)
• Creating & Communicating a Vision for Your Company
• Achieving Strategic Growth

Sponsorship levels for the forum include:

1. Visionary Sponsor – Contribution = $3,500

Benefits include:

• Premier placement of your logo and a link to your website on the WXW Web site.
• Mention in all WXW press releases related to event.
• Name on all marketing materials related to event.
• Logo recognition on event signage.
• Announcement of sponsorship support at event.
• Opportunity to provide a promotional item to all attendees.
• Premier positioning of logo on event brochures and display banner in location of buffet.
• Business profile in the program and on the WXW website with link to your website.
• Free, sponsored table at event (8 attendees).

2. Leadership Sponsor -Contribution = $1,000

Benefits include:

• Placement of your logo and a link to your website on the WXW Web site.
• Mention in all WXW press releases related to event.
• Name on all marketing materials related to event.
• Logo recognition on event signage.
• Announcement of sponsorship support at event.
• Opportunity to provide a promotional item to all attendees.
• Placement of logo in event brochure.
• Business profile in the program and on the WXW website with link to your website.
• Free tickets for 4 attendees.

3. Entrepreneurship Sponsor – Contribution = $500

Benefits include:

• Premier placement of your logo and a link to your website on the WXW Web site.
• Mention in all WXW press releases related to event.
• Name on all marketing materials related to event.
• Logo recognition on event signage.
• Announcement of sponsorship support at event.
• Placement of logo in event brochure.
• Business profile in the program.
• Free tickets for 2 attendees.

C. “Exchange” Sponsor

Contribution = $500 per Exchange Session or special event

WXW hosts numerous events throughout the year. Events slated for 2009 include:

Exchange Sessions (6 Events): Exchange Sessions are working meetings where the event attendees formulate and guide the discussion. An overarching topic is chosen prior to the event. Attendees come to the event with their own set of issues to discuss. An opportunity is provided for everyone to announce what they want to discuss. Sub groups based on discussion topics are formed. A wrap-up session concludes the event. 50-75 people attend these events.

Informal Networking Events (2 Events): WXW informal networking events are designed to encourage conversation and introductions among the business community. These events often take place in unusual locations (an art gallery, a movie theater, etc.) Typically more than 100 people attend these events.

Benefits include:

• Free attendance for up to two of your staff members to your sponsored event.
• Announcement of sponsorship support at sponsored event.
• Your logo and a link to your website on the WXW Web site with the event listing.
• Web banner ad on the WXW website that clicks through to your website for one month leading up to an event and one month after the event takes place.
• Mention in all WXW press releases related to event.
• Logo placement on event publicity materials.
• Opportunity to provide a promotional item to all attendees

D. In-Kind Sponsor

Contribution = Varies (based on WXW needs and in-kind sponsor’s ability to give)

• In-kind sponsorships are available at a variety of levels. WXW welcomes inquiries for in-kind sponsorship of:
• Printing (including promotional materials).
• Media placements (including print, radio, and web ads).
• Promotional items (pens, notepads, etc.).
• Food and beverage.

Benefits for in-kind sponsorships will be negotiated per project.