According to a new National Federation of Independent Business (NFIB) study published in a recent Forbes article, over half of all new small business jobs created in the next five years will come from businesses started by women.
So why are women so successful as entrepreneurs?
Caring About What’s Important
Women are typically better at networking than men because women tend to focus on the other person. This natural nurturer skill is something that seems almost genetic. Women are not typically afraid of their emotions, so helping an employee or customer through an emotional life event is comfortable for women. This ability to connect emotionally also means that the bonds that women create will almost be certainly stronger.
Women are also less focused on their personal success. They are willing to share credit and innately work better as team members than their ego-driven male counterparts. A 2009 Time magazine study reported by Mashable found that women are less worried about title and rank and are more focused on the success of those around them.
Finally, women tend to be more social, which dovetails directly into digital and social media marketing for their small businesses. Women seem to enjoy and engage more in their Facebook, Twitter, and blogs, and this engagement clearly receives a favorable response from their customers and prospects.
This article by Michael Templeman will show you what women naturally excel in and how these advantages can create a more stable business. Read more here: http://yfsmagazine.com/2013/04/19/the-great-equalizer-a-womans-tactical-advantage-in-entrepreneurship/#axzz2hnslLHgV
